Jim PrevorFounder and Editor-in-Chief,
Produce Business/Perishable Pundit

Widely recognized as a leader in assessing the state of the perishable food industries, Jim Prevor has transformed real-world produce buying and selling experience into passionate articles that “initiate industry improvement” in every word.

Representing the fourth generation of his family to be active in the food business in the United States, Jim served as a director of his family’s New York-based import, export and wholesale produce company. At various times, the business also owned supermarkets and convenience stores, a restaurant chain and various farming operations.

Mr. Prevor combines the real-world experience of one who has worked in the trade with the analytical perspective of an editor and analyst.