Rod Hawkes focuses on the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities, and trends impacting the safe delivery of food to consumers. This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal is to improve food distribution efficiency through sharing best practices.
Mr. Hawkes’ focus is applied research regarding current or looming food industry issues. The result of these projects is output that food industry practitioners and managers can use to directly improve their practices or operations. A recent example is an investigation of the changes affecting the fresh fruit and vegetable procurement practices of supermarket buyers and category managers. This project was a collaboration with Edward McLaughlin and Kristen Park.