Bill Drake

Senior Extension Associate,
Cornell University

Bill Drake is a former food industry executive (20 years) and is now responsible for development and execution of food industry executive education programming for the Food Industry Management Program.

Mr. Drake’s responsibilities center around the development and execution of executive education programs for the food industry. The audience consists of retailers, manufacturers, and service providers. Programs are conducted both on the Cornell campus and off-site, and are both customized (company-specific) and open-enrollment. In general, the programs are designed to improve the competitive viability of firms and the industry as a whole.

Brad Rickard

Brad RickardAssociate Professor,
Cornell University

Brad Rickard is the Ruth and William Morgan Associate Professor of Applied Economics and Management. His teaching and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been highlighted by various media outlets including Buffalo News, The Economist, Freakonomics.com, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator. Professor Rickard is currently writing a book titled “Agricultural Policy and Global Food Markets” that will be published by Routledge in 2018.

Professor Rickard’s research program examines issues at the intersection of agricultural markets, food policy, and international trade. His research has assessed how markets for specialty crops respond to changes in nutrition and health information, food labeling practices, promotional efforts, agricultural policy reform, trade liberalization, and the introduction of new technologies. Current work is studying the economics of food waste and the effects of policy initiatives that might be used to mitigate food waste.

Professor Rickard’s extension program is closely tied to his research activities and focuses on answering economic, marketing, and policy questions that are important to horticultural producers, particularly fruit and vegetable growers, in New York State. In addition, as part of his extension program he works with researchers across units in the College of Agriculture and Life Sciences to study issues in a multi-disciplinary framework.

 

Jim Prevor

Jim PrevorFounder and Editor-in-Chief,
Produce Business/Perishable Pundit

Widely recognized as a leader in assessing the state of the perishable food industries, Jim Prevor has transformed real-world produce buying and selling experience into passionate articles that “initiate industry improvement” in every word.

Representing the fourth generation of his family to be active in the food business in the United States, Jim served as a director of his family’s New York-based import, export and wholesale produce company. At various times, the business also owned supermarkets and convenience stores, a restaurant chain and various farming operations.

Mr. Prevor combines the real-world experience of one who has worked in the trade with the analytical perspective of an editor and analyst.

Miguel I. Gómez

Miguel GomezAssociate Professor,
Cornell University

Earning both his PhD and Master’s degrees at the University of Illinois, Miguel’s areas of expertise are Applied Industrial Organization, Food Supply Chains, and Quantitative Marketing.

Miguel heads the Food Marketing and Distribution Program at Cornell University where research efforts are applied both locally and abroad in Latin America and the Caribbean. Overseeing a team of approximately ten researchers, study topics include East Coast Broccoli Production, Soil-Based Sustainable Specialty Crop Greenhouse Industry in the Northeast, and Increasing the Competitiveness of the NY Grape Nursery Industry.

The aim of the studies are to enhance market opportunities for horticultural products, and to benefit producers, processors/distributors, and consumers in New York State. One of the most exciting current projects involves collaborating with growers on the east coast in order to produce broccoli – to be grown from Florida to Maine, all throughout the year.

Rod Hawkes

Senior Extension Associate,
Cornell University

Rod Hawkes focuses on the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities, and trends impacting the safe delivery of food to consumers. This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal is to improve food distribution efficiency through sharing best practices.

Mr. Hawkes’ focus is applied research regarding current or looming food industry issues. The result of these projects is output that food industry practitioners and managers can use to directly improve their practices or operations. A recent example is an investigation of the changes affecting the fresh fruit and vegetable procurement practices of supermarket buyers and category managers. This project was a collaboration with Edward McLaughlin and Kristen Park.

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