Join us in New York City for a Career-Building Event on December 10, 2019

Laying the Groundwork to Excellence


The produce industry offers a rich and rewarding career path along with industry-specific executive challenges. As a young professional starting out in this ever-evolving industry, or a senior executive transferred from another industry, it is important to have produce industry knowledge, support and mentorship.

The Cornell University Future-Leaders-In-Produce Program was crafted specifically for produce industry executives with less than 5 years’ experience to fill a void of educational opportunities for this group of produce professionals.

We invite you to join us December 10th for this career-building 1-day overview and educational immersion into the structure and operations of the produce industry, including topics such as food system economics, product and information flows, consumer and competitive trends and other critical industry issues.

2019 Agenda and Speakers

8:00-8:45 am  Welcome and Introductory Comments

James Prevor, Founder Produce Business,, New York Produce Show and Conference

8:45-9:45 am The U.S. Food System and The Role of Fresh Produce

Kristen Park, Extension Associate, Cornell University

9:45-10:00 am Break

10:00-10:45 am The Global Reach of the U.S. Food Industry

Miguel Gómez, Robert G. Tobin Professor of Food Marketing, Cornell University

11:00-12:00 am Recent Cornell Research on Consumer Trends and Issues in the Produce Industry

Brad Rickard, Ruth and William Morgan Associate Professor in Applied Economics and Management

12:00-1:15 pm Lunch, Panel Discussion

1:15 – 2:30 pm eCommerce and Produce 

Ed McLaughlin, Robert G. Tobin Professor of Marketing Emeritus at the Dyson School of Applied Economics and Management at Cornell University and the Director of the Food Executive Program

2:30 – 2:45 pm Break

2:45 – 4:00 pm Career Development: Key Success Factors

William Drake, Senior Extension Associate, faculty member, and Director of Executive Education of the Food Industry Management Program (retired), Cornell University

4:00 – 4:30 pm Q&A and Suggestions for Further Professional Development

Cornell Professors and James Prevor

4:30-4:45 pm Closing Comments and Observations

James Prevor

Contact us below or by calling us at 212-426-2218 for more information about this incredible program