Category: 2018 (Page 1 of 2)

Jim Prevor

Jim PrevorFounder and Editor-in-Chief,
Produce Business/Perishable Pundit

Widely recognized as a leader in assessing the state of the perishable food industries, Jim Prevor has transformed real-world produce buying and selling experience into passionate articles that “initiate industry improvement” in every word.

Representing the fourth generation of his family to be active in the food business in the United States, Jim served as a director of his family’s New York-based import, export and wholesale produce company. At various times, the business also owned supermarkets and convenience stores, a restaurant chain and various farming operations.

Mr. Prevor combines the real-world experience of one who has worked in the trade with the analytical perspective of an editor and analyst.

Kristen Park

Kristen ParkExtension Associate,
Cornell University

With an M.S. Animal Science, Michigan State University and a M.S. in Agricultural, Resource, and Managerial Economics, Cornell University Park conducts applied research on a variety of food marketing issues, most notably for the fresh produce distribution system.

She, with the Food Industry Management team, recently completed a study of produce procurement offices. She also recently authored two chapters in the book, Growing Local: Case Studies on Local Food Supply Chains. In addition, she is a member of a multi-state team, funded by USDA, which is assessing benefits of regionally produced foods for retailers and consumers located in low income communities. She is leading the development of over ten supply chain case studies for the team.

Park has researched an extensive census of a multi-country growing region in New York State assessing current and future production of fruits and vegetables, the viability of the food and beverage industry in New York State, and was an author of a series of research projects and reports produced for The Produce Marketing Association, the Fresh Track reports.

She also has the privilege of selecting and traveling with Cornell students on various international field trips and trade association conventions, including Produce Marketing Association’s Fresh Summit, the New York Produce Show, the London Produce Show and the Amsterdam Produce Show.

Edward McLaughlin

Edward McLaughlinProfessor,
Cornell University

Before joining the faculty at Cornell University, Ed gained international experience working for the United Nations, the U.S. State Department, and the World Bank. Ed’s professional focus is marketing and retailing. The Food Industry Management Program (FIMP) he directs conducts research and extends the results of that research to the food industry and public beyond.

The FIMP offers a dozen executive education programs each year, customized for both individuals and companies. Professor McLaughlin is the Associate Director of the Dyson School, and for 20 years has served as the Director of the Undergraduate Business Program, the largest undergraduate major at Cornell.

Brad Rickard

Brad RickardAssociate Professor,
Cornell University

Brad Rickard is the Ruth and William Morgan Associate Professor of Applied Economics and Management. His teaching and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been highlighted by various media outlets including Buffalo News, The Economist,, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator. Professor Rickard is currently writing a book titled “Agricultural Policy and Global Food Markets” that will be published by Routledge in 2018.

Professor Rickard’s research program examines issues at the intersection of agricultural markets, food policy, and international trade. His research has assessed how markets for specialty crops respond to changes in nutrition and health information, food labeling practices, promotional efforts, agricultural policy reform, trade liberalization, and the introduction of new technologies. Current work is studying the economics of food waste and the effects of policy initiatives that might be used to mitigate food waste.

Professor Rickard’s extension program is closely tied to his research activities and focuses on answering economic, marketing, and policy questions that are important to horticultural producers, particularly fruit and vegetable growers, in New York State. In addition, as part of his extension program he works with researchers across units in the College of Agriculture and Life Sciences to study issues in a multi-disciplinary framework.


Rod Hawkes

Senior Extension Associate,
Cornell University

Rod Hawkes focuses on the food marketing and distribution industries in the U.S. and around the world to understand the economics, opportunities, and trends impacting the safe delivery of food to consumers. This knowledge is extended to industry audiences ranging from front line level managers to senior executives in companies and organizations operating throughout the food system. The goal is to improve food distribution efficiency through sharing best practices.

Mr. Hawkes’ focus is applied research regarding current or looming food industry issues. The result of these projects is output that food industry practitioners and managers can use to directly improve their practices or operations. A recent example is an investigation of the changes affecting the fresh fruit and vegetable procurement practices of supermarket buyers and category managers. This project was a collaboration with Edward McLaughlin and Kristen Park.

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